Our Mission

To enrich the lives of people living with dementia and/or their carers by focusing on the person not the dementia

Our Vision

To offer exciting innovative ways of supporting individuals and communities by recognising the uniqueness of each individual and tailoring our solutions to acknowledge and address their 'differences' in a positive way

Supporting diversity

We recognise the uniqueness of everyone

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Promoting wellbeing

Helping people to deal with emotional, physical, psychological, social and other aspects of their lives

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Caring about your rights

We champion the rights of those living with dementia

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Making a difference

We believe that together we can make a real difference

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What we do

Dementia Diversity is an initiative of AmbaCare Solutions - a Community Interest Company based in the West Midlands

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Our primary focus is to enable individuals and communities to 'Live Better,' encouraging an interest in social responsibility, reducing isolation and increasing the independence of vulnerable people and their informal carers to prevent or delay dependence on statutory health and social care services

We use an approach that puts responsibility for health, happiness, and independence firmly in the hands of individuals and communities while recognising that many people need advice and support to achieve this

Our target beneficiaries are primarily individuals and communities from minority groups. We define, minority group membership as being typically based on differences in observable characteristics or practices, such as ethnicity, race, religion, sexual orientation or disability. We recognise that an individual may simultaneously hold membership in multiple minority groups (e.g. both a racial and sexual minority)

Meet the Team

We are able to provide a comprehensive range of services and resources to address the needs of people living with dementia thanks to the dedication, expertise and skills of our team

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Dr Jay Chauhan


AmbaCare Solutions is led by Dr Jay Chauhan (CEO), a highly skilled professional, with extensive senior management experience of over 30 years within the private, public and voluntary sector in housing, health and regeneration environments. Throughout his career he developed and implemented successful business strategies, maintaining strong working relationships and consistently meeting agreed deadlines as a result of his hardworking nature. This experience is used to build and grow the organisation. He is ethically and socially aware which provides the basis for developing initiatives which benefit individuals and communities

Dr Chauhan brings skills to the organisation in strategic planning, financial management, staff development, management of change, communication and negotiation

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Ruth Chauhan

Health and Wellbeing Specialist

Ruth Chauhan is skilled in Healthcare Consulting and Training with a focus on improving health and wellbeing with a passion to ensure that evidence based practice is implemented. Ruth is an experienced Independent Consultant with over 30 years’ experience in senior nursing and management positions in the NHS within both hospitals and the community with a thorough knowledge of healthcare provision and standards throughout the UK Health and Social Care arenas. Ruth is an expert in care of older people with a particular interest in person-centred care, people living with dementia and safeguarding. Ruth is an excellent communicator with both individuals and groups, communicating with authority on matters regarding health promotion and prevention of ill health

Prof. Mark Johnson

Emeritus Professor of Diversity in Health and Social Care at De Montfort University, Leicester

Prof. Peter Kevern

Professor of Values in Health and Social Care at Staffordshire University

Prof. Vinod Patel

Professor in Clinical Studies at Warwick University Medical School, University of Warwick. Honorary Consultant Physician in Endocrinology and Diabetes, Acute Medicine and Medical Obstetrics at George Eliot Hospital NHS Trust, Nuneaton

David Truswell

Executive Director Dementia Alliance for Culture and Ethnicity, Director of Some Fresh Thinking, a healthcare consultancy for service redesign and change management in health and social care services

Dr Arun Sukumar

Dr Arun Sukumar is an Associate Professor at the International Centre for Transformational Entrepreneurship, Coventry University. His research interests are in in the field of technology entrepreneurship, exploring entrepreneurial ecosystems, technology incubation in developing economies. He is a fellow of RSA, HE and member of ISBE

Volunteering Opportunities

Our work would simply not be possible without our amazing volunteers. You can help us change lives right now – and develop valuable skills and friendships along the way

Please note: following the Government's advice on Coronavirus (Covid-19), we are recruiting and training volunteers online. It is more important than ever that we are able to continue to provide support to people who are facing difficulties because of the current situation

Current Opportunities

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Dementia Buddy
  • Location Working from Home with some travel
  • Posted on 16th August, 2020

Role:           Dementia Buddy (Voluntary)

Location:    Home based

Hours:        Flexible with a minimum 2 hours per week

Closing date: Rolling

Interview date: TBC

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Dementia Pal
  • Location Working from Home with some travel
  • Posted on 3rd August, 2020

Role: Dementia Pal (Voluntary)
Location: Home based
Hours: Flexible with a minimum 2 hours per week

Closing date: Rolling
Interview date: TBC

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Wellbeing Coach
  • Location Home Working with some travel
  • Posted on 4th August, 2020

Role: Wellbeing Coach (Voluntary)
Location: Home based

Hours: Flexible with a minimum 2 hours per week

Closing date: Rolling
Interview date: TBC

See all of our volunteering opportunities

We welcome ideas for raising funds to help us provide further support and training. Alternatively, get involved with our exciting activities

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